Skateboard - GrayMatter

Influence passenger dwell time to generate ancillary revenue and profit

Tap into ever valuable minute of passenger dwell time. Boost ancillary revenue and profit with integrated digital solutions that encourage passenger experiences, purchase behaviour and spend growth.

  • dwell-time experiences

    Improve returns on investment with enriched passenger dwell-time experiences

    Global data is emphatic that great passenger experiences at airports are key to ancillary revenue performance indices. Encouraging positive passenger experiences with investments in digital airport technology can lower price sensitivity, encourage passenger loyalty and elevate ROI growth opportunities.

    • Smoother frictionless through-airport passenger travel experiences
    • Managed wait times and informed situational awareness
    • Management with digital pass through from entry to gates
    • Digital engagement and way-finding
  • Boost integrated monetisation strategies through passenger service partnerships

    Leverage strategic use of offline and digital technology integration to create robust value streams for your airport. Discover efficiency and revenue benefits that digitisation can offer including:

    • Confluence of Online + Offline retail strategy
    • Single digital platform for Retail, Duty Free, F&B, Service, Car Park, Lounge and Property Development
    • Enhanced strategic capabilities and service innovation with integrated platform
    • Responsive business analytics for improved decision agility
    • Expand revenue footprint beyond the airport with Endless Aisle, Stores at Airport, and outside Airport
    • Monetization of digital assets partnerships outside airport
    • Improve revenue share - online versus outlet sales margin differentiation
    • Campaign ROI effectiveness through segmentation and personalisation
    • Consolidated payment gateway provider for lower costs and higher transactions
    • Personalized campaign and content strategies
    • Passenger engagement during non-travel periods
    Integration - passenger service partnership

A holistic solution for your key business concerns.

Enhanced management
capability

Better capital employment

Enhanced ROI

Robust bottomline

Revenue expansion

Goodwill generation

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