Elevated passenger experiences
Enhanced ancillary revenue potential
The end-to-end digital airport platform
The end-to-end digital airport platform
The ‘phygital’ airport experience the passengers will love.
Here is the solution that your airport has been looking for.
A way to integrate your passenger-oriented, physical landside and terminal assets, to create an elevated digital travel experience for your passengers.
How does the Skateboard platform work?
Skateboard merges the best of IoT connectivity, Machine Learning and Data Automation to create an interconnected digital ecosystem for passengers to gain a smoother airport experience across travel necessities, relaxation, retail choices, dining or entertainment. As part of an Airport commerce Marketplace, Skateboard enhances the overall airport experience for travelers.
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Welcome to Frictionless Travel
Pre-trip Services
Passengers can enjoy a better airport experience well before they reach with the following pre-trip services:
- Flight booking
- Flight updates and auto-reminder
- Web check-in
- Stay, travel and transfers bookings
- Car park prebooking
- Secure travel documents e-locker
- Concierge booking
- Shopping with multiple delivery options
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Access
For point of access advantages, passengers can benefit from the following access services:
- Fast track services at the airport
- Easy digital walk-through
- Quick check-in
- Auto-baggage tracking
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Wayfinding
Modern airports can offer passengers enhanced navigation assistance such as:
- To terminal and in terminal navigation
- Get-to-gate navigation
- Time reminders
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Your Time to Shop, Dine, Relax & Rejuvenate
Shopping
For passengers can look forward to elevated airport shopping experiences including:
- Mobile push promotions and offers
- Digital pay solutions
- Pay now deliver to home services
- Duty free shopping
- Personalised promotions
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Food and Beverage
Airport Food and Beverage retail assets can offer passengers the following advantages:
- Digital pre-order
- Mobile push promotions
- Digital pay solutions
- Personalisation options
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Conveniences
To enable greater convenience and better experiences within the terminal, passengers can have:
- Online lounge booking
- Special terminal amenity services
- Wi-Fi access
- Spa and health services
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Have a Great Day Ahead
Post flight services
The airport experience can continue beyond the airport with the following services:
- Feedback options
- Duty free delivery to home
- Pick up services
- Retail ecomm
- At home services
- In-city Retail
- Dining and entertainment services
Skateboard Platform Advantages
For the passenger
- Frictionless travel experiences
- Greater leisure and retail opportunities
- Convenience in services delivery
For airport management
- Greater passenger ‘at-leisure’ dwell time
- Increased share-of-revenue potential
- Seamless terminal engagements
- Better ecomm and asset management
- Efficiencies across terminal
- Out-of-terminal reach through stakeholders
The Skateboard platform digital interface
Skateboard is enabled by a modular, scalable digital software solution and serves as an omnichannel platform for airports that empowers passengers, airport terminal operations managers and airport management.
All frontend apps and backend dashboards utilise data integration from data input points and devices to deliver holistic marketing, engagement, governance and management capabilities within an Airport commerce Marketplace.
The platform is supported by a powerful AI and analytics system that is designed to continuously apply insights and data learnings along its operational trajectory, making it a cutting-edge omnichannel platform for airports.
Functional
Overview
Single Unified Platform
- Retail, Duty Free and F&B
- All Services Categories at Airport
- Rentable Properties
Ease of Integration
- Introduce New Products & Services
- Introduce New Concessions
Contactless
- Passenger Mobile App
- Service Provider App
- Web, Kiosks & Call Canters
AI Driven
- Promotions & Campaigns
- Revenue Optimization
- Recommendation Engine
Frictionless Travel
- Airport & Flight Information
- Wait Times at Touch points
- Navigation & Way
Enabling Commerce
- Single Cart across Concessions
- Unified Payment Gateway
- Order Management and Fulfillment
Expanded Revenue Opportunities
- Onboard Concessions beyond Airport
- Deliver at Gate/City Address
- Advertisements & Promotion
Actionable Analytics
- Data-Driven Analytics Platform
- 360℃ Customer View for Personalization
- Real-Time Operational Analytics
Digital is changing how we think, socialize, and behave. We are connecting the physical and digital world to create a Phygital environment that will provide passengers and visitors to our Airport a unique interactive experience. We will offer a holistic 360-degree experience to users of the app while at the Airport either as a traveler or as a visitor.
Delivered with Technology
Smart Shopping with single cart for all products and services @ Airport
- Book airport services
- Luxury brands retail
- Duty free
- Dining
- Food & Beverage
- Contactless shop @ airport
- Secured digital payment gateway
Flight Itinerary and travel documents management
- Web check-in
- Departure gate information
- Flight notifications
- Scan and store boarding pass , baggage tags and passport details
- Airport information
- Wait times at all touch points
Hyper Personalization and loyalty rewards for customer engagement
- Curated personalized offers, discounts and content
- Membership deals and rewards
- Real time communication and feedback
Indoor Navigation and Wayfinding
Upcoming Tasks
- View shift schedule, planned and ad-hoc tasks
- Rescheduling for delays and cancellations
- Real time updates on task start and end times
Customer Engagement
- Notifications and alerts on customer service requirements
- Connect with customer through chat box and phone
- Escalations and SOS customer response
Location Tracker
- Real time tracking of service provider location
- Locate and meet customer at the designated point
- Optimize service provider productivity time
Performance and Self Service
- SLA driven performance tracking
- Customer ratings and feedback for performance evaluation
- Mark attendance and apply for leaves
SLA Compliance
- SLA compliance and breaches by vendors
- Customer service
- Feedback, issues escalations & alerts
- Exception tracking quality assurance of service and product delivery
Customer Data Platform
- 360-degree customer view for deep understanding of behavior and buying patterns
- Consolidation of customer information across all touch points and social media channels
- Master data augmentation with external data sources
Airport Campaign
- Airport curated campaigns to leverage upsell and cross sell opportunities across concessionaires
- Flight based campaigns to encourage passengers for increased dwell time at airport
- Self service user interface to define campaign rules and participating outlets
Audit and Control
- System security audit and breaches
- Transaction audit and control including GDPR compliance
- New products, services & partners moderation & approval
Managed by Intelligence
Business Performance
- Financial performance along side comparison with plan and forecasts
- Partner, products and services performance
- Sales and marketing performance
Customer 360 Analysis
- Multiple customer segmentations using various master and transactional attributes
- Recency, frequency and monitory value analysis
- Customer preferences analysis to curate and offer desired product and services
AI Driven Engagement
- Recommendation engine for personalized offers, discounts and content
- Resource optimization through roster and schedule management
- Dynamic pricing to increase the effective yield price and revenue maximization
Advance Data Science Models
- Product Affinity
- Market Basket Analysis
- Seasonality & Demand Forecasting
Catalogue Management
- Manage product and services offerings, listing and attributes across all retail formats and services
- Add images, descriptions and information for the product and services
- Update prices and add/remove product offerings
Order Management
- Real time details of orders by customers along with their delivery choice
- Track delivery status during order fulfillment process
- View and manage customer escalations and issues
Employee and Asset Management
- Employee roster and schedule optimization
- Real time location identification of employees and assets like trolley, wheelchair, etc.
- Employee attendance through Geo fencing
Inventory Management
- Track inventory available for sales at the platform
- Update inventory positions with ease
- Automate inventory adjustments reflected on the platform
Operations Monitoring
- Operation dashboard for shift operation manager of all the orders which have any escalation, flight delays, communication pending, etc.
- View upcoming orders for next 4 hours
- Reschedule and reassign service providers in case of exigencies
Employee & Asset Tracking
- Allows shift operation manager to track live location of staff & assets
- In-app communication with employee
- Track passenger @ airport while a service is in progress for ease of reach
Task and Ticket Management
- Create and allocate regular and ad-hoc tasks
- Geo fencing enabled task completion
- Categorization of tasks and tickets based on severity and priority
Customer Communication
- In-app communication through message, chatbot, voice
- Attend to customer SOS issues
- Action upon last minute customer requests
CoRover® text, voice and video chatbot
Open quick and automated channels of communication with your passengers. Discover the 24x7 availability advantage of CoRover® - the world’s first and the highest ROI delivering human-centric conversational AI platform. Designed to be secure and reliable, CoRover® incorporates advanced artificial intelligence, machine learning, augmented reality and virtual reality to power text, voice and video bots in over 100+languages across formats and devices. CoRover® AI-powered virtual assistants are used by over 1 billion users and can process billions of data and transactions using inbuilt auto-scaling capabilities.
About GrayMatter Software
GrayMatter Software is a respected digital, AI analytics, and data science partner to the travel and transportation, retail, manufacturing, and financial industry.
Its product portfolio consists of Skateboard, StoreSense, SmartLot, CoreVitals, SkyEdge, Scan2Board and FA+, primarily designed for application at airports, however adaptable for rail/stations, malls and branded retail, to elevate traveler and shopper experience, and support revenue management and enhancement goals.
These technology solutions provide for an end-to-end digital ecosystem build-out; real-time visibility to POS data and smart analytics to boost retail, F&B and services revenue; support car park revenue growth through accurate demand forecasting and optimized pricing; prime airport operations to higher levels of efficiencies; assist in airline route marketing; enable contactless document processing; Airport Analytics; and Financial Analytics.
GrayMatter Services offering covers the gamut of Data Management, Data Lake and Data Warehousing, BI and Data Analytics, and Data Science and AI. For more information on GrayMatter Software visit www.graymatter.co.in
Want to discover Skateboard in detail?
To know more about how Skateboard can elevate your airport’s passenger experiences and
directly impact your non-aeronautical revenue, do connect with GrayMatter.
