Airport Analytics

Home/Airport Analytics

Listen to your Airport Passengers – Are They Happy?

Some food for thought. Surveys are a key channel to gauge customer satisfaction in any business and airports are certainly not an exception. Collection of surveys data and its analysis is increasingly becoming a key need for airports. As per a recent report (Airport IT Trends Report, SITA) 89% of all airports will use Business [...]

Improved Airline Marketing using Airport Analytics

Airport operators handle a tough business! One would say that all businesses are complex, Airline Marketing why just airports?! Well yes, and NO! Let me illustrate. Airports have to allure passengers, but that’s just one part of the story. Modern times have brought in an evolved business landscape and airports can no longer expect airlines [...]

What is the need for Airport Analytics?

Airports business has assumed gigantic dimensions over the last couple of decades or so. Changes in legislation and investment policies allowed private ownership in airports and consequent entrepreneurial spirit. At the same time technology took giant strides to be able to meet the business needs of airports. But how does Airport Analytics (AA+) come into [...]

Boost Non-Aero Revenues Through Smart Advertising

A focus on non aeronautical revenue operations and revenue growth is crucial for airports today. Developing this area of airport operations has become even more important during economically challenging times. Although airport revenues are a function of number of passengers there are some areas of an airport’s non aeronautical revenue operations that can still generate [...]

Enhance your Airport Car Parking Revenues using Airport Analytics!

Airport Car Parking Revenues Being the Head – Commercial of a leading global airport car parking, John has a keen sense of the pulse of non-aeronautical revenues. He is always on the hunt for smarter ways of increasing business and achieving or in fact exceeding the planned numbers! One of his favorite topics of discussion [...]

Airport Analytics (AA+) – A Game Changer for International Airports

GrayMatter Software Services (Pvt.) Ltd, Bangalore has developed and rapidly enhanced the Airport Analytics solution (AA+) incorporating the relevant KPIs in respect of different areas of airport functions like Operations, Commercial, Finance and Infrastructure maintenance. AA+ has been implemented for the GMR airports some time back. The SAP software that GMR has been using is [...]