Enabled by a device
Powered by advanced analytics.

Deployed as a near-field device, Store Sense offers real time visibility of concessionaire revenue data, with greater transparency and quicker invoicing capability. All without a large need for CAPEX.

Real-time POS
data visibility

Device-driven
data extraction.
Not software loads

SKU level
store performance
tracking.

Dashboard driven
management

Compressed
invoicing and
reconciliation

Instant business
metrics and
insights

No CAPEX model.
Only OPEX

Enables share-
of-revenue model
Go live in as little as 7 weeks
Subscription of just US $100 – $200
per POS terminal, per month.
Non-intrusive installation.
Near zero downtime during operations.
System Capabilities

The StoreSense device enables automated store transaction level data to be captured instantly for quicker revenue prediction and precise rental billing

The system offers a sustainable model for contactless customer data capture and digital receipts.

Access business intelligence across the ecosystem including retail stores, duty-free shops, food & beverage courts, real estate management and car parks.

Category data across airports enables benchmarking of retail SKU prices, enabling rebalancing opportunities for revenue growth.

Automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire.

Build an intelligence-driven store traffic profile that offers a better view of who is visiting stores, for what and when.

Using data from multiple sources including access entry, ticket scanners and other data capture devices, customised campaigns can be created that enable store traffic or specific behaviour outcomes with micro-segmentation and hyper-personalization capabilities.
Unrivalled advantages




Role-based dashboards
Management Screen:

SPP: Channel

Turnover: Channel

Contact for a personalized
product walk-through…
Sandeep Bhatt
Email: sandeep.bhatt@graymatter.co.in
Call: +91 9108167826
StoreSense – Aiding Airports, Railway Stations, Malls, and Branded Retail achieve their Revenue Management & Profitability Goals.
Operators and owners of airports, railway stations, malls, and branded retail are moving towards a monthly rental model, a mix of Minimum Annual Guarantee (MAG) and Share-of-Concessionaire revenue. The true benefit of this mutually rewarding relationship model can accrue to operators only when Concessionaires report their monthly revenues on time and accurately. Visibility to real-time POS sales data helps operators reconcile billing records, structure and mine the data to generate daily reports across crucial performance indices (KPIs) to check on the operational efficiencies that impact the overall business metrics and goals.
StoreSense from GrayMatter is a one-stop solution to enhance store business through increased sales, heightened customer engagement, and improved staff productivity. So, if you are an airport or railway station operator, a mall owner, or a branded retail manager, talk to us!

The StoreSense device enables automated store transaction level data to be captured instantly for quicker revenue prediction and precise rental billing

Access business intelligence across the ecosystem including retail stores, duty-free shops, food & beverage courts, real estate management and car parks.

Automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire.

Using data from multiple sources including access entry, ticket scanners and other data capture devices, customised campaigns can be created that enable store traffic or specific behaviour outcomes with micro-segmentation and hyper-personalization capabilities.

The system offers a sustainable model for contactless customer data capture and digital receipts.

Category data across airports enables benchmarking of retail SKU prices, enabling rebalancing opportunities for revenue growth.

Build an intelligence-driven store traffic profile that offers a better view of who is visiting stores, for what and when.
Real-Time POS Data – A Priceless Asset
Real-time POS sales data visibility brings immense benefits. Such as identifying revenue opportunities and leakages; providing signals to optimize costs, inventory, and staff productivity. It aids in initiating campaigns with hyper-personalized offers and raffles supports sustainability goals with digital receipts. Price comparison tools offer competitively priced products and services to maximize sales opportunities. To top it all, it helps deliver a customer experience par excellence, driven by data and good judgment.
With StoreSense, the operator of an airport, railway station, mall, or branded retail is assured of maximized revenue with heightened margins and delighted customers.

Actionable revenue
opportunities discovery

Plugs revenue
leakages

Enhances customer
engagement

Addresses environmental
sensitivities with digital receipts

Augments staff productivity
with RFID tagging

Boosts store revenue
and profitability metrics
Execute Digital Campaigns, Issue Digital Receipts,
Contract Management & Billing
Digital Campaigns
Digital Receipts

Contract Management & Billing
Solution enables automated maintenance and update of contracts repository including linked contacts, conditions and business rules as well as automated income computation followed by billing to concessionaire

Comprehensive,
Configurable
Business Rules.

Unified contract
repository

Business Rules
driven billing

Dynamic workflow-
driven collaboration
on contract

Real-time integration
with BI/Analytics

Time based
contract versioning

Seamless dispatch of
bills to concessionaire
Putting Your Business into Context
Features and Benefits of the Solution that will interest you

StoreSense Solution Functional Overview – Makes it All Work like Clockwork
StoreSense is an automated, independently operating plug-and-play device that needs minimal intervention. It is economical to install and also train in-store staff.
The graphic below provides a functional overview of the Store Sense, describing the device’s salient features and detailed description through a video.
The StoreSense IoT device works on LAN, WIFI, and Mobile networks. It can fuse data from multiple POS machines and several other data assets like boarding passes, passport scanners, and other input devices.
Real-Time Sales Data Capture
Automated data capture by IoT device (software also available as an option) from point of sale leading to more efficient and accurate revenue reporting by retailers
Data captured is used for billing and subsequent income computation based on contract rules
Enhanced accuracy in sales data collection ensures that there is no revenue leakage and hence no negative impact on income computation for the airports
The device integrates data from multiple sources including boarding pass scanner, passport scanner
The device also enables push of messages to passengers’ smart phones and thereby supports execution of promotional campaigns leading to enhanced store revenues

Intensive security features of StoreSense device
128 Bit AES data encryption
Anti Temper and movement sensor
CRC for data integrity
Inbuilt battery backup for any power failure
Inbuilt SD card for offline transaction storage
Pass through output to printer with no delay
Real time heartbeat and health check
Tempering notification
Remote firmware upgrade
A 3-Fold Approach to Managing System Uptime
Heartbeats from the device sent to the central server every 15 seconds detects system malfunction every quarter of a minute and alert the airport engineer on the ground, the central monitoring team at Bangalore, and the field engineer to remedy the errant PoS machine and its integration with the device
Pattern recognition algorithm trained on the store’s hourly sales pattern profile detects a deviation from the normal and alerts, support staff
Transaction sequence check feature alerts, support staff, if when a sequence number is skipped

StoreSense vs Competition
Our Continued Investment in R&D and Co-Creating and Co-Innovating with our Customers Had Made Store Sense a Robust, Reliable & Powerful Solution that is Unmatched

Customer Endorsements


Bangalore Airport works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience. I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting.

We got introduced to GrayMatter through Arprotec, a leading ICT solutions provider in Latin America. It has been a wonderful experience working with the GrayMatter team. I have found them to be extremely professional and receptive to our needs. While their key credentials come in from airport domain expertise and a globally proven data analytics track record, I would also like to commend their work ethic and attitude. I must also add that Arprotec has been very proactive and responsible towards making this tripartite association work.
