Dynamic content within the digital receipt program allows retailers to deliver unique content that is relevant to each individual customer. For example, the receipt could include items that would go well with the item just purchased or showcase related items that are available online only.
Digital receipts enable retailers to boost online store traffic and help them build social media communities. They can drive future interaction when links to your website, social media and loyalty programs are embedded in your receipts. Special announcements, like upcoming events, can also be added to the receipts.