GrayMatter supported Economic Times in eliciting opinions of corporate leaders on the impact of technology on assessing in-store purchase behavior. The findings have been published as an article in Economic Times Delhi on 25th Feb 2020. The article also speaks about the significance of assessing in-store purchase behavior and its impact on elevating store performance. The leaders interviewed are members of Economic Times India Leadership Council and include the CEO of GrayMatter, Mr. Vikas Gupta

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