Top insurer Amana Takaful PLC, Sri Lanka, announced their decision to go with GrayMatter’s Insurance Data Analytics (IA+) to execute their Business Analytics program across Life and Non Life Insurance in Colombo. This is in line with Amana Takaful’s strategy to develop a strong analytics culture to gain market share, enhance customer experience and improve operational efficiency. Increasingly analytics has been a key driver of business growth as per global trends across the insurance industry in developing and developed economies today.
The Insurance Analytics (IA+) Solution from GrayMatter has been successfully implemented worldwide having global customers like AIA Bhd., Malaysia which has over 17,000+ users across the Sales and Distribution channel. The project at Amana Takaful includes role based dashboard, Ad-hoc analysis and Sales Activity Management apps for Life and General Insurance business. Global Business Counselling (GBC) a Sri Lanka and Singapore based consulting firm was instrumental in stitching that business fit between both ATL and GrayMatter teams to create a win-win.