Mactan-Cebu International Airport (MCIA), the second busiest airport in the Philippines, has partnered with GrayMatter to implement its flagship non-aeronautical revenue and retail performance platform StoreSense. MCIA, one of the three airports in the Philippines managed by the Aboitiz Group, has robust growth plans, aiming to expand its capacity to 18 million passengers by 2028. This project was awarded to GrayMatter earlier this year after a competitive bidding process and successfully went live in the third quarter of 2025.
With this deployment, MCIA has undergone a digital transformation of its retail ecosystem, on-boarding 58 brands, 119 stores, and 161 points of sale across the airport. Some of the prominent concessionaires now utilizing StoreSense include SSP, Duty Free Philippines, Lulu Money, Curex, SM Retail, Starbucks, and Nomad.
StoreSense seamlessly integrates with MCIA’s core operational systems including Collins (AODB); integration is currently in progress with the applicable SAP modules, including SAP RE for pushing the sales data after reconciliation and mapping of the revenue against the categories. StoreSense captures real-time sales data across a variety of POS and printers, applies contract rules for accurate income computation across product categories, enabling timely billing with zero revenue leakage through precise reconciliation. StoreSense also provides analytics including insightful executive dashboards and detailed reports that help airport teams optimize retail performance and enhance passenger experience.
Nabil Rasheed, Deputy Chief Commercial Officer, Mactan-Cebu International Airport, said: “MCIA is committed to strengthening our commercial ecosystem by enabling transparency, efficiency, and world-class service delivery for our retail partners. StoreSense is a critical enabler in this journey, giving us real-time sales visibility and empowering concessionaires with data-driven insights to improve performance. Although, we went live with StoreSense recently, we have already gleaned various insights that have been used to drive concessionaire performance.”
Vikas Gupta, Founder and CEO, GrayMatter, added:
“We are delighted to partner with Mactan-Cebu International Airport on this vital digital transformation initiative. StoreSense is designed to help airports maximize non-aeronautical revenue and enhance operational agility. We are proud to support MCIA as they enhance their commercial capabilities and elevate the passenger retail experience.”
About GrayMatter
GrayMatter Software Services is a leading analytics company specializing in the digital transformation of airport and retail environments. Its innovative solutions provide a superior customer experience by seamlessly merging the physical and digital worlds, generating new revenue streams for travel partners and retailers. GrayMatter’s innovative products include Skateboard, a digital airport platform offering seamless travel with e-commerce and entertainment features; StoreSense, which maximizes retailers’ revenues through comprehensive analytics; and SmartLot, a parking lot demand forecasting and price optimization platform. GrayMatter has also delivered numerous projects in business intelligence, data warehouse, big data, data analytics, and data science service to clients around the globe. Headquartered in Bangalore, GrayMatter has offices in the United States, the United Kingdom, and Southeast Asia.
Learn more at www.graymatter.co.in
