Content Provisioning and Promotion
Content Provisioning and Promotion targeted content specific to customer segments at the right price
- Lack of ability to recommend content to consumers in real-time based on viewing history
- Data is collected from hundreds of iPTV servers, where velocity of log messages is in MBs/second.
- Such data is processed and loaded to target data warehouse, the entire extract-transform-load process happens within 2 minutes.
- Cross-sell/up-sell techniques applied on data in DW enable content recommendation
- Simple queries and ad-hoc analysis capability for business users enable them to analyze and make decisions on pricing & promotional schemes
ROI (Business Case)
- Significant Increase in viewership of content
- Faster decision making on pricing, promotion etc. related aspects