Content provisioning and promotion

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Content provisioning and promotion 2018-05-17T05:59:16+00:00

Content provisioning and promotion

Problem Statement

  • Lack of ability to recommend content to consumers in real-time based on viewing history

Solution

  • Data is collected from hundreds of iPTV servers, where velocity of log messages is in MBs/second.
  • Such data is processed and loaded to target data warehouse, the entire extract-transform-load process happens within 2 minutes.
  • Cross-sell/up-sell techniques applied on data in DW enable content recommendation
  • Simple queries and ad-hoc analysis capability for business users enable them to analyze and make decisions on pricing & promotional schemes
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Value Proposition

  • Provision targeted content specific to customer segments at the right price at the right time slots, with effective promotion schemes

ROI (Business Case)

  • Significant Increase in viewership of content
  • Faster decision making on pricing, promotion etc. related aspects