- To enhance sales planning & forecasting, channel management, channel productivity, campaign management, lead management, cross-sell/up-sell, agent recruitment, training effectiveness & sales contest management
- GrayMatter’s Insurance Analytics (IA+) solution provides pre-built analytics for all insurance distribution channels as follows
- Online sales channel
- The solution includes industry specific data models, connectors, dashboards, reports and visualizations that deliver role based KPIs and insights
- The solution caters to diverse audience ranging from C level to junior executives.
- IA+ also provides advanced analysis for Up-Sell/ Cross Sell, Campaign management and Sales planning & forecasting.
- Enhanced planning and execution for sales & distribution leading to elevated business growth