POS Data Analytics
- To increase overall revenues and per customer wallet share
- Extraction, standardization and load of POS data as well as analysis of the data to provide key insights.
- Such data integration includes not only one time activity but also incremental data to enable updates to master data such as stores, brand, SKU etc.
- Includes comprehensive analysis of POS data to provide actionable insights to management and executive level as well as mid managerial and entry level officers.
- Insights include performance trends across countries, stores, brands, categories, SKUs etc.
- Increase overall revenues by elevating customer experience and hence per customer wallet share
ROI (Business Case)
- Enhanced up sell and cross sell to customers, particularly to high wallet share customers
- Retention of customers, particularly the high revenue and / or high margin customers