Social Media Analytics

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Social Media Analytics 2019-06-28T08:52:24+00:00

Social Media Analytics

Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions

Social Media Analytics

Problem Statement

  • To monitor and analyze customer sentiment towards brands and towards competitors’ brands

Solution

Solution

  • Integrates data across social media channels like facebook, twitter, review forums, blogs and performs simple reporting as well as advanced methods like text analytics to determine brand level sentiment.
  • Such sentiments are mapped to consumer profiles, geography across time periods to identify specific customer segments in terms of positive/negative sentiment.
  • The analyses also focus on determining brand attributes that determine postive / negative sentiment.
  • Other typical metrics included in the solution are Origin of Buzz, Buzz Trends, Share of Voice etc.
  • The solution also focuses on what customers think of competition at brand/local level by correlating it directly to customer sentiment.
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Value Proposition

Value Proposition

  • Elevate customer positive sentiment and engagement towards products / brands

ROI

ROI (Business Case)

  • Enhanced brand monitoring and positioning
  • Improved competitor benchmarking
  • Significantly increased visibility through insights into customer feedback, grievances, complaints etc.
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