Survey Data Analytics
- To get client feedback driven insights to drive enhanced customer satisfaction and business growth
- Integrate survey response data and analyze scores by survey groups and also by survey parameters for each survey group.
- For illustration, survey group could be environment in a retail store with following parameters
- Product placement
- Conduct of staff
- Availability of wash rooms
- Such analysis is done on quarterly basis and benchmarked with competitors, wherever competitor data is available.
- Analyses is also done by percentage of respondents happy or unhappy on a typical scale of 1 to 5 as well as for specific customer segments.
- All such insights point to corrective actions that address customer pain points and thereby enhance client satisfaction
- Enhanced customer satisfaction leading to improved business
ROI (Business Case)
- This solution enables a hygiene factor (customer satisfaction) which in turn leads to continuity and growth in business