Survey Data Analytics

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Survey Data Analytics 2019-06-28T06:14:54+00:00

Survey Data Analytics

GrayMatter’s Survey Data Analytics brings in the boon of saved efforts that could be expended in doing manual data consolidation

Survey Data Analytics

Problem Statement

  • To get client feedback driven insights to drive enhanced customer satisfaction and business growth

Solution

Solution

  • Integrate survey response data and analyze scores by survey groups and also by survey parameters for each survey group.
  • For illustration, survey group could be environment in a retail store with following parameters
    • Ambience
    • Cleanliness
    • Product placement
    • Conduct of staff
    • Availability of wash rooms
  • Such analysis is done on quarterly basis and benchmarked with competitors, wherever competitor data is available.
  • Analyses is also done by percentage of respondents happy or unhappy on a typical scale of 1 to 5 as well as for specific customer segments.
  • All such insights point to corrective actions that address customer pain points and thereby enhance client satisfaction
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Value Proposition

Value Proposition

  • Enhanced customer satisfaction leading to improved business

ROI

ROI (Business Case)

  • This solution enables a hygiene factor (customer satisfaction) which in turn leads to continuity and growth in business