A variety of tools, platforms, and sources can be used to ingest and store data. Getting everything into one place can be a major challenge. What’s more, new data sources are introduced all the time. This means scale and schema flexibility are paramount.
Aggregated data is often inferior to raw data when deriving analyses and insights to make data-driven decisions. However, your raw data may be in different, barely-accessible formats.
The opportunities missed from not having the right information at the right time can lead to money left on the table and inaccurate predictions.